EXTEND BRANDING
An interactive project of extends brand,
based on Brand Identity.
Personal Work, 2018
"Millions of people can’t be wrong"
I chose the Chinese brand Xiaomi, which is based on the most advanced technology for the market, and a decent price for the consumer.
Original Brand
Brief
1. Select an existing brand, and identify his vision and values, learn his story and the basics of his design language.
2. Develop 2 sub-brands / brand extensions to an existing brand.
And design one item for each sub-brand / brand stretch.
Platform
Interactive business card, Interactive catalog, Interactive notebook.
strategic relationship
Endorsed
NEW | INTERACTIVE BUSINESS CARD
From Xiaomi Identity, I came up with the idea of created
a business card that supports forward and their design language.
Visual Approach | A Business Card
a business card that supports forward and their design language.
How It's Works | A Business Card
When the business card touches a mobile phone with an Android operating system, he will scan the new contact into the phone and add him to the device contacts.
MI AUTONOMOUS VEHICLE
Autonomous vehicle, ״ Micha״ -
The name is based on the root "che" in Chinese referring to the car, motor, motorcycle and more. With the root “MI” that represents the brand Xiaomi.
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How It's Works | Interactive Car Catalog
While you flipping through the catalog, you can get the new autonomous vehicle experience by scanning with Android device, the marked points on the catalog pages.
Play Video
MI SMART SKETCH
Smart sketch set, ״Mibi" -
The name is based on the root "bi" in Chinese referring to the Pen, notebook, note and more. With the root “MI” that represents the brand Xiaomi.
How It's Works | Smart sketch set
Every time you write in the Mibi notebook, with the Mibi pen, the Smart Set synchronizes your notes and sketch with Mibi application.
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