Guanxi & Giri
A social network that creates a community of good deeds in the professional field without financial gain.
Personal Work, 2021
The background reasons to the idea
1. Guangxi, is a Chinese social network of antiquity, Based on reciprocity, reciprocity, and relationships.
2. Giri (A Japanese persuasion technique) Commitment / Reciprocity. Based on an unofficial rule: when someone does us a favor. We have some obligation to return something to him in return, even when we did not knowingly ask for the good.
3. During the COVID-19 epidemic, circles of mutual guarantee developed and expanded. Self-employed and small and medium-sized business owners who are experiencing a huge crisis in the face of the situation have begun to support each other.
What
An app that creates a community (social network) of good deeds, in the professional field without financial gain for the benefit of career advancement.
Why
1. Community Harmony - A community based on a chain of good deeds.
2. Mutual guarantee - to enrich the company with a donation and not just a receipt.
3. Expanding business circle acquaintances, linked in the brain as a positive connotation thanks to receiving a donation
4. Help for small businesses and the self-employed.
Who | Target Audience (By The Questionnaire )
(suitable from age 20 to retirement age)
* The application is designed in the Hebrew language
because it is intended for the Israeli audience *
The difficulties of the users who came up (from the questionnaire that filed by 53 people)
50% - Difficulty coordinating times.
41% - Difficulty finding who can help me.
31% - The help required a large investment from me without consideration.
21% - Needed to remind people until they help.
18.5% - Difficulty finding time to help.
15.9% - It took a long time to get an answer.
13.6% - Those I turned to for help demanded payment.
on the market | Similar products
In Israel, most calls for help to improve the professional field and consultation are occur in groups on Facebook, such as "אני שולמן" and more. As well as mentoring programs run through Facebook groups such as "באות," "Startup Designers."
However, abroad, there are closed groups of communities that contain a limited number of professionals from a particular field who help one another and do not allow everyone to join.
Personas | Meet the...
How Its Work
1. #matching_by_using_hashtags
The social network is based on its matching by automatic hashtags (#) that appear below each post, so the system knows where to associate them with the search and to whom to match it in the notifications.
2. Information architecture:
3. The Coins Method
The coins are virtual, the user can "get rich" only from good deeds. This way everyone learns to earn his request for help and all users start equally and do not inherit their money.
Once a persistent user gives a lot of help, he develops a habit of donating. The coins stop to be like a wallet for him. Therefore coins are only a trigger for beginning, perseverance, and appreciation.
4. Help Request Process (Screen layout)
1. Pop-ups | guide for how to use the app (from right to left)
2. Opening a call for help | Hagit publishes a post for help her (right to left)
3. response to the help posts | Hezi sees the post in his notifications and chooses to help (right to left)
4. choosing from all the response | Hagit chooses Hezi to help her and coordinates when (right to left)
5. Reminders to help | the day before, an hour before and at the scheduled help time (right to left)
6. Rating each other | After receiving the help, everyone receives a notification Request to rate the other person (right to left)
7. Receiving a badge | Hezi receives a badge as a token of gratitude for his perseverance and giving (right to left)
5. The Badge Method
For now, there are 3 types of badges.
Each Badge indicates from what date to when (for example, until today).
Guru Badge - for the user who advises others a lot.
Persistent Badge - for the user who persists in using the give and receive app equally.
Praiseworthy Badge - for the user who gives more than asks for help.
The badges have extra value, the badge can be attached to the LinkedIn profile and the C.V resume of the user, in that the user shows another side of himself and impresses employers and potential customers through his giving to society.
Make a friend before you Make him a client